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Glass
fusion
XVIIth century |
The
French eyewear industry was born in Morez in 1796 when
a
modest nailsmith Pierre-Hyacinthe Cazeaux assembled
an iron
frame in his workshop. His invention has become in a
true indu-
strial activity.
In less than 50 years, the remote mountainous region
of Franche-Comte
taking advantage of the proximity of Geneva and the
East-West-European
trade routes built a flourishing industry covering all
areas of optics, manu-
facturing both lenses and frames. This parallel production
of both lenses
and frames is no doubt unique to France.
This multifaceted approach played a decisive rôle
in the expansion of the national sector.
Thus, while a powerful corrective lenses center developed,
a whole host small and medium-sized companies specialized
in frames. Many of them are still active both in France
and in the export market.

The real growth period for the French optics and eyewear
industry began in the mid-nineteenth century
when the technology of the early
Machine Age gave industrial muscle
to what was a traditional artisanal activity.
Operations remained concentrated in Haut-Jura. The production
of spectacles provided an ideal craft activity for thousands
of peasant-craftsmen to pursue from their farms during
the long cold months when rural life came to a standstill.
At the same time, the thriving
new industry transformed villages such as Morez, St-Claude,
Morbier, St-Laurent and Champagnole into veritable boom
towns.
They became home to large numbers of manufacturers where
spectacles were assembled : in those days, they were
sold in finished form, complete with corrective lenses
from glass-works built in local valleys where they could
harness the power of the many mountain torrents.
Thus Haut-Jura saw the emergence
of whole dynasties of lens-makers, such as the one inaugurated
by Auguste Lamy, whose long line of successors built
up his undertaking into France's leading lens-makers,
l'Amy.
By 1863, Morez alone had 18 eyewear
and optical firms employing 1600 workers. Lamy &
Lacroix alone had a workforce of 590 200 of whom concentrated
on the manufacture of spectacles.
The French eyewear industry was set for more than half
a century of outstanding growth, achieving an international
pre-eminence which was only really challenged in the
second half of our century.

By the end of
the 1800s, the French industry was at its acme. In 1900,
Morez was producing 12 million articles, and demand
was still superior to production capacity.
A few years later, in the 1920s,
a nearby town renowned for its comb manufactures threw
itself into the adventure of eyewear. This was the beginning
of a second success story, that of Oyonnax. Indeed,
expansion here was even faster than in Morez, which
it overtook in under three decades, becoming, for a
few privileged years, the world's leading producer of
spectacles.
Although only a hundred kilometers apart,
the two " basins " had very different cultures
when it came to optical wear. Quite simply, Morez was
the homeland of steel frames, whereas Oyonnax was the
great plastics specialist. The explanation is simple
: the eyewear manufacturers of Morez were the descendants
of the local nailsmiths who specialized in the famous
" pointes de Paris " whereas those of Oyonnax
were the heirs of generations of " comb-men "
who, since the 18th century, had worked with horn, then
celluloid and acetate.
The history of lenses parallels that of frames, despite
the fact that it has a stronger scientific, rather than
industrial base. The real technological breakthroughs
only came about halfway through our century.
In the past, lenses crudely surfaced
in " bottle glass " were considered adequate
while special high-performance lenses were fitted only
on scientific instruments : telescopes, magnifying glasses,
compasses, etc... For a long time, the spectacle manufacturer
was to be associated with cutting and
silvering mirrors. Meanwhile, gold and silversmiths
cornered the market in highly worked frames which they
sold alongside jewelry made for wealthy noble customers.
The slow evolution of eye-glass lenses
developed significantly only towards the end of the
19th century with the advent of concave lenses for presbyopia,
followed by punctual lenses, and then by the introduction
of organic and progressive lenses in the mid-20th century.
As regards the French corrective lens
industry, after the mushrooming of small, semi-artisanal
firms in the Jura and Ile de France regions, the real
take-off came with the foundation of the Société
Confraternelle des Ouvriers Lunetiers in Paris in 1849.
This confederation or " house of lens-makers "
was the ancestor of today's powerful Essilor group.
Taking its inspiration from the social ideas of Saint-Simon,
the association was founded by three small industrialists
: Duez, Duriez and Muneaux.
At the outbreak the 1914-18 War, the
French eyewear industry had achieved world dominance,
in spite of the emergence of dynamic rivals in Germany
(lenses) and America (frames).
This situation would begin to change during the interwar
year as SL entered a transitional phase and lost ground
to its foreign competitors. In 1927 was launched the
Stigmal punctual lens which, in the words of the fledgling
advertising business, offered " perfection for
the eyes ".
The postwar eyewear industry was
changed by Georges Lissac, an optician, industrialist
and heir to a long line of spectacle makers from Morez.
Everyone knows the famous shop he opened under his name
on Rue de Rivoli, Paris, in 1938, one of
the first graduates of the Lycée Technique Victor
Bérard in Morez, France's first optics school
which was founded in 1933.

For the following
thirty years, the French industry hardly moved. The
professional opticians began to organize and set up
the modern distribution system we know today.
The French industry split into two poles,
with lenses on one side represented by the French giant
in corrective and spectacles and on the other with the
unstoppable rise of the manufacturers of Oyonnax, an
"eyewear city" at the center of France's "Plastics
Vallee".
Regarding lenses, the period saw a stunning
acceleration in the pace of technological change with
the advent of revolutionary products such as Lissac's
Orma 1000 the first organic lens, and the famous Varilux,
invented by Bernard Maitenaz and launched by the Société
des Lunetiers in May 1959 ; such was the impact of this
last product that, nearly 40 years later, its success
is undiminished.
In 1972, the both Lissac and SL joined together and
became the Essilor Group.
Fifteen years later, they were the world leader in eyeglasses.
In 1974, ESSILOR was employing 5000 men and women and
exports accounted for 48% of turnover. Thanks to the
remarkable performance of Essilor, France is still the
world market leader in lenses but is no longer first
in the frames market.

And what of optics in the future ?
The global market will continue
to grow for at least another twenty years as the baby
boomers of the postwar years work their way up in age.
Some change can be expected due to the globalization
of the market.
Anyway we can expect a new deal which should give our
eyewear industry a real chance to shine because French
eyewear remains strong on exports. Creativity is a key
point for the competition and Lunettes de France give
a competitive edge with customers making the differences.
Two centuries after its creation, our industry is more
than ever alive everywhere
as a global player, an ambassador
of French excellence integrating creativity and technology.
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