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An international
label for the French Optics Industry
http://www.lunettes-de-france.com
The 'Lunettes de France' concept was created in 1995
by the Eyewear Optics committee in GIFO to promote the
dynamism and expertise of French spectacle manufacturers
at an international level, particularly abroad, in an
export market
which represents an important portion of their business.
Almost 130 companies representing 95%
of the ocular optics industry are members of GIFO, a
forum where specialised, high performance small and
medium sized businesses rub shoulders with large international
groups. Through their creativity, they participate in
the enrichment of the French industrial fabric, which
can present the buyers of the entire world with a large
range of optical frames and sunglasses.
Prestigious brand names, creative designers,
and high quality manufacturing standards explain the
prime importance of export in the spectacle manufacturers'
business, which under the name 'Lunettes de France'
stands out from the competition.
One of GIFO's principal objectives is
to highlight French manufacturers' activity abroad and
to promote their products, particularly at important
professional optics exhibitions.
For several years, group communication
activity has been carried out in particular through
the organisation of collective participation by French
companies in the most important international exhibitions
in Europe, in Hong Kong, in China, in the USA, and in
Latin America, to encourage market penetration in these
countries.
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